Calgary Search Engine Optimization (SEO)

Calgary Search Engine Optimization (SEO)

Blog Article

Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to your website through search engines. It’s the science of augmenting a website to increase visibility when users search for products/services. More visibility translates to more business. SEO targets unpaid traffic rather than direct traffic or paid traffic. Search engine optimization is generally measured by the placement/ranking of a site on search engine results pages (SERPs). Let CAYK help you vie for first-page placement. Allow our knowledgeable, digital-first team to garner more attention.

What is an SEO strategy?
SEO strategy is the process of shaping a website’s content to improve the likelihood of appearing high in search engine results. It’s the steps you follow to maximize the opportunity to gain organic traffic. Having an SEO strategy helps you stay on track when creating content for your site, ensuring that what you create is actually what users are searching for. A one-size-fits-all SEO strategy will disappoint. SEO must be driven by specific, actionable business goals particular to your company.

Maintaining Your SEO Strategy
Once you have an SEO strategy, it’s important to keep an eye on it, optimizing its performance over time. It isn’t a task that you finish and are done with. It’s an ongoing effort requiring attentive observation, savvy tracking, comprehensive analytics and continuous improvement. Digital tools allow CAYK to monitor overall organic traffic to your site and to specific pages. Routine SEO audits show you how well the various branches of your SEO strategy are working and provide specific, actionable pathways to improvement.

More info about SEO Calgary

Frequent auditing of your SEO strategy allows CAYK to identify and eliminate common issues detrimental to your search engine ranking and your organic traffic. We examine how well a page is working to convert your visitors. Monitoring and auditing ensure that nothing is lost in translation between your business goals and the results of your SEO strategy. The exact steps of an audit depend on the unique needs of your business. Whether you want to perform better in local search results, check up on the SEO strength of your content, or see how you’re faring when it comes to mobile traffic, CAYK can do what needs to be done!

Custom Content Marketing
Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts, and podcasts. This information does not explicitly promote a brand but is intended to stimulate interest in its products or services. It’s one of the best ways to generate leads for a business, garnering 3 times as many leads with 62% less investment than traditional marketing. Great content serves as both a source of useful and engaging information for your audience and a powerful marketing tool for you. Everyone wins! The popularity of web content like articles and blogs has skyrocketed over the past couple of decades. With the rise of this marketing strategy, businesses are enriching their audiences and improving search engine ranking in the process.

You need your own custom content strategy if you want to keep your SEO and brand image in good shape. At CAYK, we have creative minds ready to come up with compelling marketing websites, articles and content strategies to help you meet your business goals. We help you envision and generate content that gets results. We spread your marketing messages, keep your customers up to date on industry news, broadcast your awards and achievements and influence search engine rankings. CAYK can develop a custom content strategy for your business and bring it to life with articles published via your site on a regular basis. Contact CAYK to learn more about our content marketing strategies.

Local SEO
Consumers are constantly searching for the best products and services offered near them. 46% of Google searches are looking for local information and 88% of searches for local businesses result in either a call or a visit to the business within 24 hours. Local SEO helps your business stay relevant and is a powerful tool for advertising. However, local search engine optimization requires a strategic and targeted approach.

What is local SEO?
Local SEO (Search Engine Optimization) is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. It’s similar to organic SEO, but with an added geographical component. Any time you use a search engine to find a specific product, service, business or place nearby, you’re doing a local search. Using local content, social profile pages, links and citations, businesses can improve organic traffic from searches performed by customers in nearby areas.

Why is local SEO important?
46% of all Google searches are local searches. 97% of people use the internet to learn about a local company and 72% of consumers doing local searches visit a store within 5 miles. Local search is a standard method that countless people use to find the things they need and then choose which local businesses to get them from. Local SEO allows people to find information about your business quickly and easily, making them one step closer to a transaction with your company. It allows you to be discovered online, increasing your opportunity for sales. As the owner of a local business, you want to connect directly with leads and customers near you and local search engine optimization is a major asset in achieving that goal. CAYK’s local search solutions make sure consumers choose you.

Report this page